5 weeks, February 2021
Individual project with feedback from client, peers and mentors
Responsive Redesign, UX Research, Web UI Design (because most participants shopped for instruments and accessories on their computers, Prototyping, Usability testing
Musical instruments, accessories and repair
Woodwind specialization with focus on saxophone and clarinet
Serious musicians who are able and willing to invest in their instrument
High quality instruments, accessories and repairs; employees with degrees in the instruments of focus
After completing post-graduate degrees in the instruments mentioned above, husband and wife - Tony and Jen, decided they wanted to open a local shop to help musicians gain access to high quality instruments, accessories and repairs.
Jen created a business plan while completing her doctorate in Clarinet Performance for a University of North Texas Music Entrepreneurship competition. This step gained recognition and peaked the interest of an investor. With this aid, Tony and Jen decided to move forward and open their shop.
TB Winds quickly grew very popular. In part due to the local colleges with music programs, and the quality of their work and expertise.
While their repairs have grown increasingly popular, they wanted to bring awareness to their instruments and accessories.
With this goal in mind, I began user testing to see how users viewed their site and their shopping experiences buying instruments and accessories online.
Using the research I had conducted, I created a persona to represent the user. This allowed me to design with an actual person in mind.
A map of the website that accounts for the user's goals, based on my research findings.
Paths that the user might take to complete their goals. Click the link to see all flows.
Once the prototype was completed, I used it to conduct remote usability tests with users via Maze. They completed a list of prompts and responded to questions about their likes, dislikes and experience.