Bandcamp is a music distribution company whose main goal is to support musicians by providing them with an online "record store" where they can sell their music and actually see profit.
Discovering and designing for what the user wants from an online music service, while balancing the mission of the company.
Play with the final prototype.
Bandcamp is an online record store that ensures that artists see the majority of profits made from their music. They provide digital streaming and the listener can purchase music and merch directly from the site.
When I decided to add a feature to the Bandcamp App, there were a few initial ideas that I used to create my user interview research script.
The goal was to learn about peoples' streaming habits and from there, determine what feature addition might make someone more likely to choose bandcamp as their primary listening application.
I performed a competitive analysis on Notion of other online music platforms. This helped me see what types of experiences other applications were providing their users.
I then conducted user interviews with 6 music enthusiasts aged 21-35. I organized the findings with an affinity map and made all decisions based on what I had learned.
Empathize with Natalie
Using what I'd learned in my research, I created a persona to help put myself in the users' shoes.
Natalie loves music and supporting the music community. She is motivated by the experience of shows and friendship.
I created a POV statements and HMW questions based on patterns in the research, to create actionable steps from research to understanding the users needs.
The questions above provided the framework for brainstorming.
I decided which features were both do-able and desired by creating a priority matrix, which I used to determine the breadth of this project.
The features that the research showed as important were playlists, sharing music, discover and recommend artists. Bandcamp already makes discoverability a priority.
I then used these features to create stories about how the user would work through these new features. Based on these stories, I created a user flow for the application.
I analyzed the bandcamp app and created a sitemap based on where the playlist feature would be added.