To improve a user's understanding of the products and services that the store offers.
To increase product sales and ease of use.
Play with the prototype here.
TB Winds is booked months in advance for repairs, but they wanted to bring in more revenue from the products they sell.
Stakeholders wanted to learn more about how they could change their website to help encourage instrument and accessory sales online.
Since this was an existing site I performed user interviews with research participants and context inquiries in which I asked the same participants to locate and purchase a saxophone on the existing website.
Each participant was a musician between the ages of 23 and 27 who had bought instruments or accessories online before. Some were college students, while others were full-time professionals.
"I didn't realize that